I saw this infographic by mycleveragency.com a few weeks back and it’s stuck in my mind ever since. Why? Because all posts are not the same. There’s a big difference between a 140 character post on Twitter and a 5000 character post on Facebook. And then there are blogs and the wonderful formatting and interactive posts that come with Google+!
Our key takeaways:
1. Think #mobile! Mobile users are about 80% of your Facebook audience. If they can’t see it on their smart phone, they’re not going to engage with you. Your blog or company website also needs to be mobile friendly. THIS IS KEY! Don’t ignore it or you risk being ignored.
2. Calls to Action. Try to include a call to action or a question in your posts to boost engagement and conversation.
3. Times to Post. There are a lot of theories on the best times of day to post. We think it really depends on your audience. Sometimes it’s better to post after work hours to reach your target audience when they’re relaxed and the boss isn’t looking over their shoulder.
How about you? What are YOUR takeaways?