It’s been some time since I’ve blogged about something original, unique and truly informational and for those of you following this blog, I offer you my sincere apologies. We’ve been very busy here at Paradise Social – and that’s a wonderful thing! But with growth sometimes come growing pains and in this case they come in the form of “blog neglect.”
Be that as it may, stay tuned for an upcoming post on The Right Way to Launch Your Facebook Business Page (HINT: Don’t invite your friends to like your page until it’s finished and has some content) and train your eyes on this visually appealing infographic on creating visually appealing content via Quicksprout.
We always tell our clients that internet marketing is about telling stories. Imagine a children’s book with words and pictures. Now imagine the book with only words. Now imagine the book with only pictures. Words are extremely important. But words alone won’t always get the attention of your target audience and your story may never be told. Bottom line is that if the pictures are good and tell a story, you really won’t need a lot of words.
Small businesses that embrace social media marketing but refuse to invest in the visual media collateral needed to tell their story are setting themselves up for failure. Google Images can take you only so far. You need unique, original, branded content to pique the interest of and engage both your potential and loyal customers and clientele to amplify word-of-mouth referrals.
It’s about the images, stupid.