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I was an early advocate of Google+ and I continue to be one if for no other reason than it’s hard to ignore the a company like Google – and that I really hate being wrong.
But I saw this infographic today published by Mashable in an article entitled “This Infographic Shows Why Google+ Is a Ghost Town” and it made me take pause – it’s the first time I’ve thought seriously about the possibility of me – and millions like me – being wrong about Google+.
The reality is that it’s just too early to tell – Google+ is little more than a year old, so the jury will be out for some time on whether it will ultimately make it or not as a social network – or whatever else it may evolve into.
Personally speaking, my Google+ stream is the most interesting and active of the four networks depicted in this infographic to which I subscribe. In fact, much of the content I generate on the other three networks originally came from my Google+ stream. I have also made more new connections via Google+ than Facebook and LinkedIn combined – MEANINGFUL AND LASTING CONNECTIONS, not just “Like’s” and “Follows”.
I’ve told all of my small business clients that a Google+ business page is a “must have” and should be included in any social marketing strategy’s toolbox. The main reasons for this are simple:
- Google+’s rapid adoption and growth. You can’t ignore 170 million users. And you can’t ignore Google.
- Its SEO benefits. Your business becomes more relevant in Google searches now with Google, Search plus Your World.
OK, so why am I second guessing myself now? Not because Google+ is not a great social network – it is. But as a social marketing channel that drives people to your website where they can learn more about your brand and “book it”, it is a dog! At least, that’s been my experience to date with several small business clients here in paradise – dead last or N/A in every Google Analytics report. Google+ hangouts haven’t seemed to help either.
I sense a reluctance in many social marketing pros to be the first to dis’ Google+ – what if they’re wrong!? But I’d be interested in at least hearing from them about whether or not they are obtaining decent social metrics from Google+ via Google Analytics’ social reporting, or whatever analytics tool they may be using. Is Google+ driving up website traffic? If so, to what degree? If not, why not?
The comments are yours!